Case file 6 of 7. Mark T., brand strategist, solo. Signed by Maya Collins.
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$2,500
A solo brand strategist in Sydney.
He sold advice, not a product with a clear result.
His proposals listed activities, not an outcome.
He priced from what felt comfortable, not from the result.
His doubt going in: whether it fits my business. He was not sure a sales program fit strategy work. The plan packaged the strategy around one clear outcome his clients cared about.Same worry as you
Average project price: $2,500 at the start, $4,800 by day 42, $6,000 on day 60.
They named the outcome his clients wanted and rewrote his proposal around it.
The first prospect turned down the new price.
The first prospect said no at the new price and he nearly dropped it. Maya talked him out of it.
Setback · weeks 3–4 The first prospect said no at the new price and he nearly dropped it. Maya talked him out of it.
The next prospect signed the full-price proposal.
By now $4,800
Every new proposal went out at the new price.
$6,000
Up from $2,500↑ 2.4×
His average project is now $6,000.
Strategy work was hard for him to show results for, so he priced low. Naming one outcome for the client changed the price conversation. The hard part was holding the number after the first no.
Maya Collins · business coachMark priced his strategy work at $2,500 a project because results felt hard to show. Maya helped him package one clear outcome and hold the price, even after a first no. 60 days later: $6,000 a project.
Signed and verified by Maya Collins.
Mark was stuck at $2,500. Sixty days later, he wasn't.
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