Case file 2 of 7. Sana R., marketing consultant, solo. Signed by Maya Collins.
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2
clients, a solo marketing consultant in London with two retainer clients.
In May, Meta restricted her ad account without a clear reason. Her pipeline went to zero overnight, and the appeal went nowhere for weeks.
Three marketing courses over two years. None worked for her own business.
Exhibit AAd account restricted notice, MayShe had spent two years buying marketing courses that never worked for her own business.
Both clients were happy and had never been asked for an introduction.
Hourly pricing made every month unpredictable.
Her doubt going in: that I've tried things before. She did not want to be sold another method. The plan had to work without ads and start with the two clients she already had.Same worry as you
Retainer clients: 2 clients at the start, 3 clients by day 56, 5 clients by day 91, 7 clients on day 120.
They turned three hourly services into one monthly retainer and moved both clients onto it.
Maya wrote the message Sana used to ask for introductions. She followed up every introduction within a day.
By now 3 clients
Exhibit BIntroduction email from a client, week 5Exhibit BIntroduction email from a client, week 5She nearly closed the business that month. They kept the plan on introductions instead of fighting the appeal.
By now 5 clients
The Meta appeal went nowhere and she nearly closed the business. They stopped chasing it and kept going.
They kept the plan on introductions instead of fighting the appeal.
Setback · weeks 9–13 The Meta appeal went nowhere and she nearly closed the business. They stopped chasing it and kept going.
Each client got a monthly check-in that ended with an introduction ask.
7
clients, up from 2 clients↑ 3.5×
Seven retainer clients, none of them from ads. Five new clients in four months, every one from an introduction.
Her best leads were already her happy clients. Nobody had asked them for an introduction. Once she asked every month, the pipeline stopped depending on ads at all.
Maya Collins · business coachFive weeks later She has kept her ad account switched off, on purpose. Introductions still arrive every month.
Exhibit CRetainer list, SeptemberSana was a solo consultant with two retainer clients, and her only lead source, an ad account, had just been restricted. Maya helped her switch to a monthly retainer and ask happy clients for introductions. Four months later: seven retainer clients, none of them from ads.
Signed and verified by Maya Collins.
Sana was stuck at 2 clients. One hundred and twenty days later, she wasn't.
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