Case file 3 of 7. Daniel M., content agency, still employed. Signed by Maya Collins.
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$1,800
a month, a content agency run in the evenings, next to a full-time job.
The agency stayed at two small accounts and a lot of one-off articles.
Exhibit AHis calendar: two evenings a weekHe did not think any program could fit around his work.
He spent his evenings on low-paying one-off articles.
He had no fixed monthly package to sell.
His doubt going in: finding the time. He worried there was no time for a program. The plan was built around four fixed hours a week, with nothing else added.Same worry as you
Monthly revenue: $1,800 at the start, $3,000 by day 49, $6,200 on day 75.
They built the first monthly package. One evening a week was kept for sales only.
A software company from his old network signed. Cold emails to large companies had gone unanswered, so he stopped them.
By now $3,000 a month
Exhibit BFirst monthly invoice, week 5Cold emails to large companies went unanswered. He switched to people he already knew.
Cold emails to large companies had gone unanswered, so he stopped them.
Exhibit BFirst monthly invoice, week 5Setback · weeks 4–7 Cold emails to large companies went unanswered. He switched to people he already knew.
He sent two proposals a week. Two more packages signed at $1,600 each.
$6,200
a month, up from $1,800↑ 3.4×
$6,200 a month, still on two evenings a week. Three new monthly packages: one at $1,200 and two at $1,600.
He did not need more hours, only a fixed plan for the four he had. One evening went on sales, every week, and the proposals followed from that.
Maya Collins · business coach
Exhibit CRevenue by month, July to SeptemberDaniel ran a content agency on two evenings a week, stuck at $1,800 a month. He worried there was no time for a program. Maya built a monthly package and a fixed sales evening with him. 75 days later: $6,200 a month, still on two evenings a week.
Signed and verified by Maya Collins.
Daniel was stuck at $1,800 a month. Seventy-five days later, he wasn't.
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