Case file 4 of 7. Lena P., web design studio. Signed by Maya Collins.

CASE FILE 004 · SEP 2026

One-off web projects at €4,000 a month. €9,800 a month from nine clinics.

June 2026€4,000

September 2026€9,800

a month↑ 2.5×

Signed and verified by Maya

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Client: Lena P. · web design studio, Bavaria
Worked with: Maya Collins · business coach
Period: 2 June to 20 September 2026 · 110 days
Started at: €4,000 a month · any business, one-off projects
Result: €9,800 a month · private clinics, monthly plans
Best for: Studios selling one-off projects outside the US
Evidence: 2 screenshots
Checked: ✓ Signed and verified by Maya

June 2026

€4,000

a month, a two-person web design studio in Bavaria.

Any local businessclients

One-off projectspricing

One-off projects meant starting from zero every month.

Each website finished meant a gap in the calendar until the next one was sold.

What was holding her back

A US program, a German market.

She had seen American sales advice fail in Germany before.

She sold to any local business, so her pitch was generic.
Every project was a one-off with no income after it.

The plan they agreed

Market: Private clinics in her region
Offer: A monthly website plan instead of one-off projects

Her doubt going in: whether it fits my business. She doubted a program built in the US would work in Germany. The outreach had to be written in German, with examples from her region.

Day 110 · September€9,800a month

Sixteen weeks: pick one market, then turn projects into monthly plans.

Monthly revenue: €4,000 at the start, €5,400 by day 49, €7,600 by day 77, €9,800 on day 110.

ClientsAny businessPrivate clinicsPricingOne-off projectsMonthly plans

Weeks 1–31 / 4

Private clinics only

They chose one market and rewrote her offer for it. She contacted 40 clinics in her region.

Maya: Rewrote the offer for clinics
Lena: Contacted 40 clinics in her region · about 6 hours a week

Exhibit AOutreach list of clinics, week 2

The setback, who did what

The first batch of 40 emails got two replies. Maya rewrote them in German with local examples.

Maya: Rewrote the offer for clinics
Lena: Contacted 40 clinics in her region · about 6 hours a week

Exhibit AOutreach list of clinics, week 2

Setback · weeks 1–3 The first batch of 40 emails got two replies. Maya rewrote them in German with local examples.

Weeks 4–7Results started here2 / 4

The first monthly plan

A clinic signed the first monthly website plan, built together with Maya.

By now €5,400 a month

Maya: Built the monthly plan with her
Lena: Signed the first clinic on it · about 5 hours a week
By now: €5,400 a month
First win: First clinic signed a monthly plan in week 6

Who did what

Maya: Built the monthly plan with her
Lena: Signed the first clinic on it · about 5 hours a week
First win: First clinic signed a monthly plan in week 6

Weeks 8–113 / 4

Follow-up on every reply

Every clinic that replied got a proposal and a follow-up within a week.

By now €7,600 a month

Maya: Reviewed every proposal
Lena: Followed up with every reply · about 5 hours a week
By now: €7,600 a month

Who did what

Maya: Reviewed every proposal
Lena: Followed up with every reply · about 5 hours a week

Weeks 12–164 / 4

Nine clinics on monthly plans

By the end, nine clinics were on monthly plans.

Maya: Reviewed the plans once a week
Lena: Kept up the weekly follow-up · about 4 hours a week

Who did what

Maya: Reviewed the plans once a week
Lena: Kept up the weekly follow-up · about 4 hours a week

Day 110 · September

€9,800

a month, up from €4,000↑ 2.5×

€9,800 a month from nine clinics on monthly plans.

Why it worked

A program made for the US only needed adapting, not replacing. We rewrote the outreach in German with local examples, and picking one market made the rest simple.

Maya Collins · business coach

What changed

WhatBeforeAfter

Monthly revenue€4,000€9,800

ClientsAny local businessPrivate clinics

PricingOne-off projectsMonthly plans

Exhibit BMonthly plans, September

One-off web projects at €4,000 a month. €9,800 a month from nine clinics.

One-off projects meant starting from zero every month.

A US program, a German market.

Sixteen weeks: pick one market, then turn projects into monthly plans.

Private clinics only

The first monthly plan

Follow-up on every reply

Nine clinics on monthly plans

The case in 30 seconds.

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