Case file 5 of 7. Ravi B., Shopify agency. Signed by Maya Collins.
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$5,100
a month, a four-year-old Shopify agency with a team of three.
His team was full, so more clients at the old price meant more hours, not more profit.
His team was full and his margin thin, but he had never tested a price rise.
His retainer was $800, far below what comparable agencies charged.
He quoted new leads from an old price sheet.
His doubt going in: the price. He feared that raising prices would lose clients. The plan raised prices for new clients first, then for existing ones with notice.Same worry as you
Monthly revenue: $5,100 at the start, $5,900 by day 21, $6,400 by day 42, $9,600 by day 63, $12,900 on day 88.
He quoted every new lead from a rewritten price sheet.
By now $5,900 a month
Exhibit AOld and new price sheetExhibit AOld and new price sheetThey wrote the price-change email together. It went to every client with 30 days' notice, and nobody left.
By now $6,400 a month
Exhibit BPrice-change email, sent to clientsExhibit BPrice-change email, sent to clientsAs the new prices took effect, he let the two smallest clients go and replaced them with bigger ones.
By now $9,600 a month
One prospect walked away at the new price and he nearly dropped it. They held the price.
Setback · weeks 7–9 One prospect walked away at the new price and he nearly dropped it. They held the price.
The team stayed at three people while revenue kept rising.
$12,900
a month, up from $5,100↑ 2.5×
$12,900 a month with the same team.
His team was already full, so the only way up was a higher price. We raised it for new clients first, which gave him proof before he told anyone existing.
Maya Collins · business coachEight weeks later Every new quote still goes out at the new price.
Exhibit CPayouts, OctoberRavi's agency was stuck at $5,100 a month on year-one prices. He feared a price rise would lose clients. Maya helped him raise prices for new clients first, then existing ones. 88 days later: $12,900 a month with the same team.
Signed and verified by Maya Collins.
Ravi was stuck at $5,100 a month. Eighty-eight days later, he wasn't.
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